Bang Chan, a Fendi brand ambassador and a member of South Korean boy group Stray Kids, is back with new music. He released ...

Speaking to Hypebeast exclusively at his solo track debut party in Seoul, Bang Chan talks inspirations, and what it's like working with the Italian house.

Filmed at FENDI’s Rome headquarters, the Palazzo della Civiltà Italiana, the accompanying music video masterfully connects the brand’s Roman heritage with Bang Chan’s unique artistic vision. The track ...

Maison turns its ambassador’s creative vision into a viral, shoppable campaign — and a case study in Gen Z luxury marketing.

The fashion house and its K-pop star ambassador took their partnership to another level, as references to the brand are to ...