Speaking to Hypebeast exclusively at his solo track debut party in Seoul, Bang Chan talks inspirations, and what it's like working with the Italian house.

Bang Chan, a Fendi brand ambassador and a member of South Korean boy group Stray Kids, is back with new music. He released ...

Maison turns its ambassador’s creative vision into a viral, shoppable campaign — and a case study in Gen Z luxury marketing.

The fashion house and its K-pop star ambassador took their partnership to another level, as references to the brand are to ...