The first Sears Christmas Book, in 1933, was a modest 87 pages. It offered fruitcakes and Mickey Mouse watches and live canaries. By 1968, the catalog had ballooned to 608 pages, and sold quilted ...

Sears won't be printing its iconic holiday Wish Book this year. It printed the catalog from 1933 to 2011, and once again in 2017. This year, it will only be available online, the Chicago Tribune ...

CHICAGO (AP) -- For decades, the Sears Wish Book was holiday treat, scrupulously studied, dog-eared and circled by generations of children hoping for the best on Christmas morning. Now, 14 years after ...

Sears has printed its holiday Wish Book almost every year since 1933. See what it's looked like throughout the years. In 2017, Sears brought back the Wish Book in print and digital. But this year, ...

There's nothing better during the holiday season than a wonderful dose of nostalgia and this year, Sears is here to help with the return of their iconic 'Wish Book', which they discontinued in 2011.