3M is today launching a multi-player viral game for its Post-it Notes brand through InboxDMG. Inbox's brief was to "create differentiation, top-of-mind awareness and emotional engagement for the brand ...

Of the duo that created 3M's now-ubiquitous Post-it Notes, Spencer Silver was, quite literally, the glue. Silver, a chemist from Texas, created the adhesive that gives Post-it Notes their stickiness.

3M's Post-it and Scotch marks have become so widely known that they are used by many people to refer to any or all sticky notes and cellophane tape. In order to weed out this misconception, 3M's ...

Of the duo that created 3M's now-ubiquitous Post-it Notes, Spencer Silver was, quite literally, the glue. Silver, a chemist from Texas, created the adhesive that gives Post-it Notes their stickiness.