You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...

If you're having trouble sleeping and you've tried everything, having someone whisper in your ear to create what's known as autonomous sensory meridian response might be just what you need. If you're ...

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A monkey has more in common with a college kid watching ASMR videos than you’d think. As a new study shows, monkeys called Barbary macaques become more chilled out after watching another individual ...