But I’m glad I didn’t let my cynicism get the better of me. In the YouTube videos, many of which are tagged with the ASMR keyword (hey, whatever draws in new subscribers, right?), practitioners do ...

You’re semi-supine, on hour three of mindless TikTok scrolling. Doja Cat is there, followed by some actual cats, and suddenly a creator called Mystique Awakening is violently plucking at the screen ...

Anyone who struggles with chronic anxiety or stress will know there are few things you won't try to get a sense of relief during the day. But one thing you may not have heard of yet are reverse ASMR ...

In June, China banned and excised videos of sound effects while claiming to cleanse its internet of pornography. YouTube had already demonetized the genre in a sex panic; now PayPal is banning people ...

ASMR has become all the rage on social media recently - with bizarre videos of people whispering into a microphone or tapping something to create a soothing sound surging in popularity. And now, ...