Adidas is throwing its considerable muscle behind a sensitive subject: menstruation. The German sports giant will launch a new product category today supported by a global marketing campaign: Stay in ...

This season, the University of Nebraska is celebrating 125 years of Cornhuskers football. To celebrate in style, adidas just unveiled these new Red Rising TECHFIT football uniforms the Huskers will ...

Looks like some of the technological advancements adidas brought to the World Cup (and have since moved into the domestic leagues… see Alexandre Pato wearing that TechFit kit) are starting to make ...