Adidas is throwing its considerable muscle behind a sensitive subject: menstruation. The German sports giant will launch a new product category today supported by a global marketing campaign: Stay in ...

Adidas AG ADDYY is eager to take on the women’s business, as evident from its increased female focus. The company has come up with a new product, namely TechFit Period Proof tights, which keeps period ...

Looks like some of the technological advancements adidas brought to the World Cup (and have since moved into the domestic leagues… see Alexandre Pato wearing that TechFit kit) are starting to make ...