James Harden's first signature shoe is still in the works, but he has something special lined up for his fourth All-Star Game in Toronto next month. Harden will be wearing a PE "Aurora Borealis" ...

If you’ve ever studied the effectiveness of shoe branding, chances are you’re aware of the simplistic potency of Adidas’s stripes or Nike’s swoosh. But these shoes are popular for more reasons than ...

Nike never hesitates when it comes to giving its signature Air Max line a contemporary makeover. We saw it numerous times last year with the integration of Lunarlon technology and lightweight, ...

Adidas’s stripes and Nike’s swoosh are two of the most iconic logos in the sporting world, but their shoes are popular for more reasons than that – the most notable being their near-unmatched ...