To coincide with the 2024 NBA All-Star Game, Adidas is throwing it back to the first sneaker Kobe Bryant ever wore for the occasion. The Adidas Crazy 8, Bryant’s first signature sneaker from 1997 ...

Long before Los Angeles Lakers legend Kobe Bryant adopted the "Black Mamba" nickname and built a sneaker empire with Nike, the seeds for his alter ego were planted during his adidas tenure.

As the world's best basketball players head to San Francisco for the 2025 NBA All-Star Weekend, so are the biggest brands. Adidas kicked off its weekend festivities with a major splash. Adidas ...

Anthony Edwards, who is currently leading the Minnesota Timberwolves to one of the franchise's best starts of an NBA season in recent memory, is expected to represent the Western Conference in this ...

After getting an early look at Anthony Edwards' "All-Star" AE 1 this week, we're now learning more about what sneaker releases Adidas has in store for the 2024 NBA All-Star Weekend. Also scheduled to ...

NBA All-Star Weekend isn’t just about the game, celebrity sightings, and high-profile events—it’s also a major moment for sneaker culture. Fans don’t just tune in to watch their favorite athletes ...

Damian Lillard made his triumphant return to The Bay this All-Star Weekend, and adidas made sure to welcome him home properly. The nine-time NBA All-Star, an Oakland native, hosted an exclusive ...

On Sept. 23, adidas Basketball announced the upcoming release of NBA All-Star player Anthony Edwards signature shoe. The shoe, the AE 1, was unveiled at a homecoming celebration in Atlanta. Edwards ...