Paid advertising is often the most effective way to get your product in front of a large audience of potential customers. However, a new business does not always have the luxury of a large advertising ...

Media platforms, like television, allow businesses to position their products before a larger audience pool than mere walk-in traffic or paper advertisement would bring. For a small business, ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

HONG KONG - Regulators here will be taking a hard look at the rules governing free-to-air television product placement advertising. A spokesman for the Office of the Communications Authority (CA) ...

Google this evening announced a big revamp to its suite of key profit-making advertising products. Launched 18 years ago, AdWords is being rebranded to Google Ads, while the new Google Marketing ...

Despite the climate emergency—2023 was officially the hottest year ever recorded—ads promoting high-carbon lifestyles and products are still common. For example, car makers spend millions more ...

February 16, 2005 Nobody is surprised anymore that movies and TV programs seek payment for allowing brands to make appearances in programs. Just as journalistic war reporting has become ‘embedded’ ...

In marketing, the key to growth is anticipating, even creating, demand for new products—and some of them surpass yesterday’s wildest fantasies. Four-color, full-page advertisements for one such item ...