Media platforms, like television, allow businesses to position their products before a larger audience pool than mere walk-in traffic or paper advertisement would bring. For a small business, ...

Paid advertising is often the most effective way to get your product in front of a large audience of potential customers. However, a new business does not always have the luxury of a large advertising ...

October 6, 2005 Product Placement is set to be on the agenda of many advertising and marketing discussions over the next few months thanks to the release of a new report detailing extraordinary growth ...

Facebook launched a slew of new advertising products today, giving marketers more ways to reach consumers and giving Facebook more ways to make money. The new products could give Facebook a potential ...

In marketing, the key to growth is anticipating, even creating, demand for new products—and some of them surpass yesterday’s wildest fantasies. Four-color, full-page advertisements for one such item ...