Executives at Akool and Quality Meats shared how they use the technology to make their campaigns more personal and efficient.

E-commerce marketing campaigns balance art and science, combining creative elements like visuals and copy with data analytics. This blend of creativity and data can be complex — and, if not planned ...

Some visitors click on your homepage but leave after only a few moments. Others might scroll through your brand information more carefully and perhaps even add a few items to their shopping cart, yet ...

DULUTH — Visit Duluth and Madden Media will encourage tourists to "talk Duluthy to me" in a new series of advertisements designed to stoke interest in the city's "x-factor." Sample ads shared in a ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Shoe insoles brand Vktry debuts its first TV ad featuring professional, college and high school athletes to take its brand to ...

Shares of American Eagle Outfitters spiked 34% Thursday after the teen clothing retailer said the frenzy surrounding its Sydney Sweeney ad campaign drew new customers during its most recent quarter.

The OOH advert by VML, displayed in London Underground stations, depicts a wedding where the bride – a black woman – is seated between her groom, his parents, and her mother, with no father of the ...

CLEVELAND, Ohio — Amid the Trump Administration’s push to curtail diversity, equity and inclusion initiatives, a conservative group has launched a six-figure advertising campaign criticizing the ...

The company is run by the husband of Noem’s chief DHS spokesperson and has personal and business ties to Noem and her aides.