Consumers are less forgiving of brand failures when algorithms are anthropomorphized, use machine learning, or are used for subjective or interactive tasks. Researchers from University of Texas-Austin ...

Researchers from University of Texas-Austin and Copenhagen Business School published a new paper in the Journal of Marketing that offers actionable guidance to managers on the deployment of algorithms ...

Cryptographic algorithms are the backbone of secure data and communication. When deployed correctly, public-key algorithms have generally helped safeguard data against attacks. However, industry ...