Amazon has been stuffing AI features into its shopping experience for the past few years now. Today, the company unveiled a new feature called “Help me decide,” which takes into account your searches, ...

Amazon has a new tool to help you decide between similar items. Help Me Decide considers your order history and preferences. After your recommendation, you have budget and upgrade options. If wading ...

Amazon.com Inc. is rolling out a new AI-powered tool that will recommend a specific product when shoppers are feeling overwhelmed with options. The feature, called Help Me Decide, will automatically ...