Amazon has been stuffing AI features into its shopping experience for the past few years now. Today, the company unveiled a new feature called “Help me decide,” which takes into account your searches, ...

Amazon.com Inc. is rolling out a new AI-powered tool that will recommend a specific product when shoppers are feeling overwhelmed with options. The feature, called Help Me Decide, will automatically ...

Lens Live is the e-commerce retailer’s latest discovery-focused feature, part of a strategy unveiled last year by Amazon CEO Andy Jassy to “reinvent” customer experience with generative AI. The basic ...

Amazon’s Lens Live feature in its shopping app scans products via a mobile device’s camera and shows similar items via Amazon, with product information and answers to common questions through Rufus, ...