As Strategist editors and writers, for better or worse, we cannot turn off our shopping brains. In this somewhat regular ...

Bath & Body Works has launched its first authorized storefront on Amazon's platform. The new storefront brings an official, curated selection of Bath & Body Works products directly to Amazon customers ...

The retailer is partnering with the e-commerce giant as part of its new “consumer first formula” strategy introduced Thursday, which aims to place the consumer at the center of its decision-making ...