Amazon is uniting two of its private label grocery brands — Amazon Fresh and Happy Belly — under the simplified Amazon Grocery banner. The renamed private label brand features more than 1,000 food ...

Amazon on Wednesday announced the debut of Amazon Grocery, a new private-label brand that offers a range of grocery items, most of which are priced under $5. The brand offers everything from milk and ...

The selection includes items such as milk, olive oil, fresh produce, meat and seafood, with most products priced under $5. To celebrate the launch of Amazon Grocery, Amazon is introducing a variety of ...

Amazon Grocery offers 1,000+ products for budget shoppers. Amazon Fresh and Happy Belly merge under one label. Amazon shifts focus to online grocery over physical stores. Amazon is going all in with a ...

WOODLAND HILLS, California — When Amazon Fresh launched in 2020, all the focus seemed to be on technology like its Dash Carts, Ask Alexa terminals and Just Walk Out frictionless checkout systems. But ...

Leticia Miranda is a former Bloomberg Opinion columnist. She was previously a business reporter at NBC News and a retail reporter at BuzzFeed News. Amazon.com Inc. shares soared after the company on ...

A 3,800-square-foot ground retail space in a high-rise building in Chicago’s upscale Near North Side neighborhood is the site of Amazon’s next experiment in the supermarket business. The online retail ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. When Amazon bought Whole Foods Market six years ago for $13.7 ...

Earlier this year, Amazon.com Inc. began testing a grocery delivery service for people who don’t subscribe to its Prime loyalty program. Now the e-commerce giant is rolling out the service to the rest ...