The new American Girl dolls are designed to look like modern takes on the brand's historical characters.

American Girl is celebrating its 40th anniversary, and to celebrate, Mattel, Inc. announced it’s reimagining its beloved ...

American Girl dolls have been a major part of the culture since the 1980s, so naturally, fans have intense feelings about the ...

As the American Girl brand turns 40, it's delivering treats to adult fans and to doll-loving kids.

CHICAGO — American Girl recently announced its 2026 Girl of the Year, Raquel Reyes. For longtime fans of the brand, the reveal of this year’s doll may be of particular importance — because Reyes is ...

MIDDLETON, Wis.--(BUSINESS WIRE)--Today, American Girl, a cornerstone in Mattel’s (NASDAQ: MAT) portfolio of purposeful brands, unveils its 2024 Girl of the Year, Lila Monetti. Lila™ joins the brand’s ...