If you want to improve the experience of your website or app, or maybe you want to ensure the success of your business, you need to be analyzing user behavior. One of the easiest ways to do that is ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

According to the Google Analytics "sign up" page, they have temporarily disallowed people from signing up. They also removed the "Add new profile" link from inside analytics which previously allowed a ...

Search Engine Land » PPC » 10 Google Analytics 4 settings to check before the holiday season Share The only way to get a year-over-year comparison of your holiday sales efforts this season vs. the ...

To make Google Analytics reporting less of a game, users should review access management on a regular basis. Coordinating analytics reporting across a team can feel like whack-a-mole rather than a ...

If you have changed email addresses or want to add another email address to your Google Analytics account, you can simply add another user by email address. Your reports will then be emailed to this ...

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In the coming months, Google Analytics 4 audience builder will be integrated into Google Ads, making it easier to create and apply audiences from Google Analytics 4 to Google Ads campaigns. To enable ...

Google overhauls Analytics' Advertising section to consolidate all ad and publisher reporting into one streamlined hub. Google updated Analytics' Advertising section. All ad and publisher reporting is ...