The first of its kind Switchblade lure launches today, giving anglers the ability to switch it up and adapt the lure's color in seconds, with no downtime and no retying. Allowing anglers more time in ...

My girlfriend -- who hadn't fished seriously until she met me -- recently asked me, "How do you know which lure to choose when you're fishing?" It was a good question. I've been fishing so long, I ...

One of the most interesting new fishing lures to hit the market this fall comes from Lunkerhunt, which has produced a number of unique baits over the past few years. The company’s newest hollow-bodied ...

Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would it be?

Photo by Todd Zawistowski. Northern Michigan fishing fans have a new weapon for their arsenal. Ever since childhood, Ken “KJ” Scarpace, 24, had wanted to invent something, sell it, and make a living ...

The lure with a funny name is serious business when it comes to catching fish in cold water. Jerk baits find favor among anglers when water temperatures dip below 50 degrees. These long, minnow-shaped ...