Ariat work boots have their roots in horseback riding. In fact, the company Ariat, which is named for the famed racehorse Secretariat, is credited for integrating athletic footwear technology into ...

Western-inspired style has quietly evolved from rodeo roots to one of the year’s most wearable fashion trends. Think tailored ...

“So eye-catching that my 25-year-old stole them from me for a night out.” Men’s Journal aims to feature only the best products and services. If you buy something via one of our links, we may earn a ...

Cowboy boots go in and out of style, but their origins are in hard work. John Wayne exclusively wore Luccheses, bull riders sport Ariats for their local rodeo events, and modern brands like Tecovas ...

Beth Cross grew up surrounded by pigs, sheep and horses on a rural Pennsylvania farm. So, after a windy road of odd jobs—cook on a fishing boat in Alaska, dental hygienist and a stint in solar ...

My first pair of Ariat Cascade ropers took me through two years of college, three motorcycles, a handful of relationships, my first job, and a wildfire. That’s why I bought them, that wildfire.

Cooper Davis showing off his Ariat boots during the PBR. The ride—a good one, mind you—lasts just eight seconds. But with the level of danger attached to the athletes engaged in the PBR (Professional ...

Ariat has launched a new technology for riding boots, which “follows the anatomy of the foot for perfect harmony between boot and wearer”. Cobalt VX technology uses a honeycomb shank to “stabilise the ...