The US Army is experimenting with an unfiltered approach to a yearslong recruiting slump: letting TikTok influencers sell ...
WASHINGTON (AP) — The arrest of actor Jonathan Majors has upended the Army’s newly launched advertising campaign that was aimed at reviving the service’s struggling recruiting numbers. Majors, who ...
With global defence forces struggling to fill their ranks, Monocle explores the bold, surprising and sometimes strange tactics being used to recruit Gen Z. Almost all of these ads are aimed at young ...
The country will introduce fixed-term military contracts to try to attract recruits and ease the strain on soldiers after ...
As ICE recruitment ads stream on services including Spotify, Hulu and more, members of the online rebellion don't want to participate in the agency's mission.
The Kremlin has been conning young men into fighting in Ukraine by luring them with cushy army jobs like drivers, cooks or even psychologists — then shipping them straight to the frontlines, The Post ...
Defense Secretary Pete Hegseth spent Friday morning working out in the snow with US forces in Poland — as new military ads reflect a renewed pride in power and strength. Hegseth, who arrived in Warsaw ...
The ads are also targeting "phone zombies" and "selfie addicts." LONDON -- The British Army has launched a new recruitment campaign targeting a range of millennial stereotypes, including “snowflakes” ...
WASHINGTON (AP) — The Army expects to meet its enlistment goals for 2025, marking a dramatic turnaround for a service that has struggled for several years to bring in enough young people and has ...