Assos has a reputation for eye-watering prices and the GTO Winter LS DermaSensor Base Layer doesn’t disappoint in that regard. While it is very good it’s matched by competitor options for less money.

Beyond the chamois and lycra, though, each of these companies has a compelling story. These are true brands. They are unique in their values and principles. Their founders have strong personalities.

Assos Fall Clothing: A few decades ago, a thought started in a humble bike shop, went into a wind tunnel as a carbon race frame and came out as arguably the finest cycling clothing available. “Ace” ...

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