December 13, 2013 – Montreal, Canada – After six years in development, Assos is honored to introduce the new industry benchmark in cycling shorts, the S7. Assos created a new generation of cycling ...

ONE HAPPY ASS. While the title could as easily apply to the state of my persona, it certainly does apply to a certain part of me. It is nothing but a pleasure to get anything from Assos. The newest ...

In a groundbreaking collaboration, WHOOP and ASSOS of Switzerland combine their expertise to redefine the cyclist experience with a new pair of cycling shorts BOSTON--(BUSINESS WIRE)--Following nearly ...

Assos and Whoop have announced a new partnership and unveiled a new garment, the Mille GT Whoop Bib Shorts C2 and UMA GT Whoop Bib Shorts C2. These are the first smart cycling apparel to track health ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Assos has gained a loyal following with certain road cyclists by producing comfortable, ...

The Qhubeka Assos team has risen from the ashes of the NTT Pro Cycling team, with team manager Doug Ryder managing to keep the team alive thanks to last-minute investment and sponsorship from the ...