A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

Throughout the past few pandemic years, buy now, pay later (BNPL) has become the latest fintech trend to change how people pay for goods and services. The industry is worth $97 billion and is set to ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

The stagnation isn't about technology limitations. The tools exist. The business case is clear. So why can't we break through ...

Growing a B2B business is becoming increasingly complex. The market is inundated with products thanks to the explosion of SaaS, it’s getting harder to leverage ad platforms and email, and identity ...

To best manage B2B supply chains, business leaders are faced with navigating complex payments preferences and order-to-cash (or quote-to-cash) systems. Following the digital transformation of the last ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) The State Of Business Buying, 2023 report, buyers across the globe are overwhelmingly price-sensitive as they navigate ...

There has been no shortage of change recently at Alibaba. The Chinese-based ecommerce powerhouse split into six units earlier this year and saw former chairman and CEO Daniel Zhang take a step back ...

B2B marketing, sales, and product predictions, as more B2B buyers adopt generative AI and conversational search tools to ...

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Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance ...

SKYL B2B, founded by Essa Albasrawi, introduces a game-changing ecosystem designed to scale clothing brands, offering tailored services and full transparency in production. Saudi Arabia, September 26, ...