Online B2B distribution? Amazon’s foray into B2B distribution worked fine for simple products like paper towels, but the moment specs get tricky, its model breaks down. Most industrial products live ...

Every B2B merchant understands the importance of strong and enduring customer relationships. It’s estimated that it costs five times more to gain a new customer than to keep one, and loyal returning ...

How can you use insight to understand your converting customers, and devote all your time and effort to finding and nurturing them – and similar leads? Over 30 years, and across thousands of databases ...

According to the wisdom of this episode's guest, Pam Didner, the customer journey is best approached by B2B marketers not from the customer's perspective but from consideration of the touchpoints they ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

Who needs what we’re selling and why? Discover the answers to those two questions and it’ll shape your marketing strategy into something that has a direct and powerful impact on your bottom line.

Are you a print subscriber? Activate your account. 30 min 42 sec ago By Brandon Doerrer - 3 hours 4 min ago By Garett Sloane - 3 hours 46 min ago 4 hours 35 min ago By Asa Hiken - 4 hours 45 min ago ...

Generative AI is huge, and it's everywhere. Bloomberg predicts AI spend will hit $1.3 trillion by 2032. Microsoft is investing $14 billion in Open AI. And Netflix has hired a director of AI at $900K a ...

Winning a new customer is exciting; it’s an indication of campaigns and strategies coming to fruition. It’s why marketers love marketing, especially in B2B. But what about your existing customers?

Imagine a bustling tech startup with social media posts garnering thousands of likes and shares. Yet, as the marketing team celebrates these digital victories, the sales department remains perplexed.

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey, specifically for companies that provide software as a service (SaaS) that market to other ...