When most agency pros think about account-based marketing, they automatically think about B2B businesses. Given the effort that would be required to generate enough data on specific consumers and ...

NEW YORK--(BUSINESS WIRE)--EF Hutton Financial, Corp. a subsidiary of EFH Group Inc. (OTC: HUTN) today launched a national internet initiative at www.efhutton.com. EF Hutton’s B2C internet service is ...

In the fast-paced world of B2C (business-to-consumer) startups, mastering marketing spend is the key to achieving sustainable growth and securing a leading position in the market. While there’s often ...

Prior to Blinkit, Sardana served as the chief operations officer at food delivery platform Zomato from August 2018 to ...

Businesses that sell to other businesses typically take a different approach to marketing than B2C businesses do—one that doesn’t involve the standard campaigns marketers in the B2C world use to reach ...

LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B space. B2B marketers are embracing video and creator partnerships.