BFGoodrich was the first to introduce a commercially available all-terrain tire in 1976, giving birth to the Radial All-Terrain T/A utilizing learnings from Baja racing. The world-famous All-Terrain T ...

When you hear the name BFGoodrich, you’d be forgiven for thinking of off-roading first. The excellent K02 and K03 all-terrain tire is what it’s best known for. While BFGoodrich isn’t brand-new to high ...

BFGoodrich’s 150-plus-year-long and storied history as an American tire brand predates the car and is littered with numerous firsts, so there’s plenty of trust there. But in recent decades it has ...

The BFGoodrich KO2 is the most popular all-terrain tire on the market and for good reason: it’s capable, durable, readily available, and relatively affordable. Good reader, even I—the man who would ...

Rubicon Global, Atlanta, has announced that Michelin North America Inc., Greenville, South Carolina, has joined the RubiconPro buying program. With this addition, independent hauling and truck fleets ...

The BFGoodrich Tuscaloosa plant on Wednesday officially celebrated the launch of a new tire specifically designed to meet the unique demands of law enforcement vehicles. The Elite-Force T/A is a ...

GREENVILLE, S.C.—Citing market dynamics as the impetus, Michelin North America Inc. is preparing to raise prices on products and services in both the U.S. and Canada. Beginning Jan. 1, the tire maker ...