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No one ever really owns a Bic pen, but it’s a business going from strength to strength. We meet its CEO, Gonzalve Bich, as he prepares to hand over control. It’s highly likely that there are several ...

Bic South Africa sure learned how to pen an apology in a hurry this week. An ad celebrating the country’s National Women’s Day backfired, delivering what many folks considered to be a sexist message.

In 1944, Marcel Bich, a young Frenchman who had just finished serving in World War II, needed a job. He found work at a stationary wholesaler selling ink pots and quills. At the time, the ballpoint ...

At a time when the business world is fixated on digital transformation and automation, how does a modern CEO lead a 75-year-old company best known for decidedly analog products such as pens, lighters, ...

BIC – the world’s number two player in stationery – has bought out India’s largest manufacturer and distributor of writing instruments, Cello Pens, this week. The $2.2 billion (calendar 2014 sales) ...