French company Bic recently launched a marketing effort, 'One Bic, One Book, Two Classics', in which it combined the Bic Cristal pen and a robot to produce a Romeo and Juliet manuscript that mimics ...

Open Culture's retrospective of one of the world's most successful consumer products opens with a reminder that you don't need to be shown such things because they're everywhere. Bich (the foreign ...

A range of pens designed specifically for women has fast become the most sarcastically reviewed product on Amazon.com. Bic, the ballpoint pen manufacturer, launched its 'Bic Cristal for Her' line last ...

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Bic makes razors for women, and we'll buy those — and do — but pens for women? The writing instrument is getting scathing reviews on Amazon.com, where women — and men — are getting right to the point ...

At BIC, we have long advocated for improving lives through education; it is part of BIC’s DNA as we work to improve the learning conditions of 250 million children worldwide by 2025. This year, in ...