There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

Bic makes razors for women, and we'll buy those — and do — but pens for women? The writing instrument is getting scathing reviews on Amazon.com, where women — and men — are getting right to the point ...

The company’s “Bic Cristal for Her” pen are drawing criticism from women who consider the campaign condescending and reliant on outdated concepts of femininity. You can save this article by ...

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Ewan Cunningham of Primal Space used detailed animation to explain the history and the ingenious vascular design behind the iconic BIC Cristal ballpoint pen, it’s ability to make other early pens ...

A range of pens designed specifically for women has fast become the most sarcastically reviewed product on Amazon.com. Bic, the ballpoint pen manufacturer, launched its 'Bic Cristal for Her' line last ...