Bruno Bich stepped down from the helm of France's ballpoint pen and disposable razor maker, BIC, a decade ago. But at the age of nearly 70, Bich is back as BIC recycles his wealth of experience to ...

Bruno Bich stepped down from the helm of France’s ballpoint pen and disposable razor maker, BIC, a decade ago. But at the age of nearly 70, Bich is back as BIC recycles his wealth of experience to ...

Bruno Bich stepped down from the helm of French ballpoint pen and disposable razor maker, Bic SA, a decade ago, but at the age of nearly 70, Bich is back as Bic recycles his wealth of experience to ...

The Chicago ad agency is rolling out a new ad campaign for a Bic disposable razor to push men to smooth up in more than one way. Attention gentlemen. The new Miss Manners of the shaving world is now ...

Try new Bic Flex 5 for men or a Soleil Shine for women, among other eligible razors, and get your purchase price back with a mail-in rebate. Make an eligible purchase on Jan. 20 through March 11 and ...

It started as an answer to leaky pens carried by U.S. soldiers during the Second World War, was perfected and made popular by an Italian-born baron and has written its way into history as the world's ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Disposability has been good to Bic, the French maker of lighters, razors and stationery products. Its shares ...