It's not the first time the company have made an embarrassing blunder when it comes to making its products 'gender specific' BIC has come under fire from customers for flogging "sexist" pink lighters ...

Stationery company Bic has copped the sarcastic wrath of online product reviewers over its new Bic for Her range of ball-point pens. With an “elegant”, sleek design, “diamond-shaped engravings” in the ...

Stationery manufacturer BIC has provoked widespread online ridicule after designing a range of pink and purple pens just 'for her'. The pens, which are promoted as “designed to fit comfortably in a ...

It was a great day when stationery company Bic brought out a range of pens “For Her” last year. Having been unable to position my hand around the firm columns of traditionally masculine black biros, I ...