There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

If unicorn horns were pens, they would look like Bic for Her and they would still be mercilessly mocked by hilariously snarky Amazon reviewers. Freelance writer Amanda C. Kooser covers gadgets and ...

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Apparently, some marketing genius at BIC decided that women, too delicate to grip standard BIC pens, needed a writing utensil designed specifically for their tiny, fragile hands. Enter the "BIC for ...

Stationery company Bic has copped the sarcastic wrath of online product reviewers over its new Bic for Her range of ball-point pens. With an “elegant”, sleek design, “diamond-shaped engravings” in the ...

A range of pens for girls has made headlines after getting hundreds of funny online comments from people who think they're a ridiculous idea. The Bic pens are designed to be lighter and come in ...

It was a great day when stationery company Bic brought out a range of pens “For Her” last year. Having been unable to position my hand around the firm columns of traditionally masculine black biros, I ...

BIC is offering a super new rebate for a FREE package of BIC Gel-ocity Gel Pens up to a $16 value! BIC is offering a super new rebate for a FREE package of BIC Gel-ocity Gel Pens up to a $16 value!