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If unicorn horns were pens, they would look like Bic for Her and they would still be mercilessly mocked by hilariously snarky Amazon reviewers. Freelance writer Amanda C. Kooser covers gadgets and ...

Consumer product giant Bic, which has long differentiated its razors by gender, has discovered that marketing differently to men and women doesn’t necessarily go quite as smoothly when it comes to ...

Though it feels like everything is digitized these days, there are a few things that are just better the traditional way — turning the pages of a physical book, looking through a box of printed photos ...

It was a great day when stationery company Bic brought out a range of pens “For Her” last year. Having been unable to position my hand around the firm columns of traditionally masculine black biros, I ...