In the disposable shaving razor industry, building a better razor has been a numbers game. First there was the single-blade, then the double blade, then the triple blade. One company even came out ...

For most, getting the perfect shave using a razor can prove to be quite difficult. And if you identify as a woman, it can be even more stressful, as most razors marketed towards women tend to have ...

For men who look for the best possible shave at a great price, BIC introduces BIC Flex 2, a new razor designed to deliver an efficient and smooth shave, now at a great price! The BIC Flex 2 brings ...

BIC is introducing two new large-pack offerings of BIC Flex 3 and BIC Hybrid Advance 3 razors. BIC is introducing two new large-pack offerings of BIC Flex 3 and BIC Hybrid Advance 3 razors. The BIC ...

BIC is highlighting the importance of indulging and unwinding with the launch of a brand-new product and campaign. To kick things off, the Shelton, Conn.-based company is debuting its new Soleil ...

When you think of devices that might utilize artificial intelligence, you likely think of smart home technology, laptops, and video games. But what about shaving razors? At CES 2020, Bic announced The ...

BIC Australia has taken aim at the hipster beard with the launch of a campaign aptly named ‘The Hipstervention’. The campaign for the BIC Flex 3 razor, created by McCann Melbourne, aims to save the ...

BIC LAUNCHES BIC SHAVE CLUB, THE FIRST ONLINE SUBSCRIPTION SERVICE WITH A BIC REFILLABLE SHAVER FOR MEN Product pictures available in the PDF version. BIC launches in France its first direct to ...

BIC Soleil Shavers has launched its new female shavers website at feelthesoleil.co.uk. The fabulous, new look site positions BIC Soleil Shavers as every girl’s beauty essential and is set to increase ...