There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

No one ever really owns a Bic pen, but it’s a business going from strength to strength. We meet its CEO, Gonzalve Bich, as he prepares to hand over control. It’s highly likely that there are several ...

Many traditional companies looking to create buzz like to present themselves as tech companies. Restaurant chain Sweetgreen once said it acted more like a tech company than a purveyor of food. The New ...