Nearly three-quarters of back-to-school shoppers expect to spend the same amount or more this year than they did in 2024, according to a new PwC survey. The results indicate a value-oriented consumer, ...

Back-to-school spending will reach $85.42 billion in 2026, as families prioritize education despite a growing focus on value. Shoppers are increasingly turning to digital channels and promotional ...

As inflation continues to squeeze household budgets, parents and students are on a mission to find back-to-school bargains. College students are expected to spend, on average, $1,438 ahead of the ...