Daniel Pimentel is an assistant professor of immersive media psychology and co-director of the Oregon Reality Lab at the University of Oregon. He is also a Public Voices Fellow with the Op-Ed Project ...

In an era where technology increasingly affects our daily lives, virtual try-ons have emerged as a compelling innovation in consumer psychology. From clothing and accessories to makeup and eyewear, ...

Fashion brands entered this Black Friday seeing green not just because of sales but because they’re offering more sustainable products than ever before. From carbon-neutral T-shirts to sustainable ...