Daniel Pimentel is an assistant professor of immersive media psychology and co-director of the Oregon Reality Lab at the University of Oregon. He is also a Public Voices Fellow with the Op-Ed Project ...

Fashion brands entered this Black Friday seeing green not just because of sales but because they’re offering more sustainable products than ever before. From carbon-neutral T-shirts to sustainable ...

The eyewear industry is seeing a new shift in consumer behavior. Shopping for glasses is no longer limited to in-person stores, and online purchases have risen. A report by SkyQuest found that 12.4 ...

In an era where technology increasingly affects our daily lives, virtual try-ons have emerged as a compelling innovation in consumer psychology. From clothing and accessories to makeup and eyewear, ...

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For years, big tech companies like Amazon and Google have been trying to make virtual try-ons engaging to encourage consumers to shop more online. Startups also tried to solve for inspiration and fit ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Kubernetes has become the cornerstone for managing and scaling containerized applications, ...

Welcome to the future of fashion, where the dressing room has gone digital and your personal style can be curated by the click of a button. The world of fashion is undergoing a digital transformation, ...

Shopping for beauty products in 2025 is no longer guesswork. Thanks to AI and AR-powered apps, consumers can virtually try on makeup shades, analyze skin health, and get personalized product ...