Brand Loyalty is a column that explores our cultural obsession with brands—like Kanye West’s discovery of Vetements, Prada's short-lived cellphone, and Kristen Stewart's favorite Outdoor Voices hat.

New Era, the international sports and lifestyle brand and the Official Cap Supplier to the World Baseball Classic, celebrates ...

Baseball is full of numbers. Andy Sorber’s memorabilia collection lays claim to a large one – 1,000. That’s an estimate for how many ballcaps he has in his collection, the fruits of a hobby that began ...

BUFFALO, N.Y., Nov. 2, 2025 /PRNewswire/ -- New Era, the international sports and lifestyle brand and Official Cap of Major League Baseball (MLB), has unveiled its 2025 World Series Champions ...

Mitchell, S.D. -- A Minnesota man could wear a different baseball cap every hour for nine years and not get through his collection. Volunteers have counted 82-thousand-792 of them. It's an unofficial ...

Tim Arzaga has been collecting hats since 2006. By his own admission, it’s a chore to take inventory. It's easy to see why. “At last count, I have over 1,000 hats. Of Padres alone, currently between ...

Like most things that I take seriously in life, my novelty-baseball-cap collection started out as a joke. In 2019, a friend and I went to see the Broadway revival of Harold Pinter’s 1978 play, ...

The Major League Baseball playoffs are underway, and it’s time to get your ball cap on. In nearly two centuries, the baseball cap has seen a variety of shapes, sizes and designs. It used to be that ...

Add Yahoo as a preferred source to see more of our stories on Google. In accordance with her signature laid-back style, the No Hard Feelings actor has taken to a different category of vintage: ...