Brand Loyalty is a column that explores our cultural obsession with brands—like Kanye West’s discovery of Vetements, Prada's short-lived cellphone, and Kristen Stewart's favorite Outdoor Voices hat.

Baseball is full of numbers. Andy Sorber’s memorabilia collection lays claim to a large one – 1,000. That’s an estimate for how many ballcaps he has in his collection, the fruits of a hobby that began ...

Sourcing one-of-a-kind archival pieces is Hollywood's newest tactic for showing off their wealth. But while most are interested in rare Chanel bags or red carpet gowns once worn by other iconic stars, ...

Mitchell, S.D. -- A Minnesota man could wear a different baseball cap every hour for nine years and not get through his collection. Volunteers have counted 82-thousand-792 of them. It's an unofficial ...

Palatine resident Mark Lackinger has been named the 2018 Lids Ultimate Hat Collector in recognition of his massive baseball cap collection that was started more than a decade ago. 27,473 people played ...