Los Angeles Lakers legend Kobe Bryant is widely considered one of the all-time greats on the basketball court and in the footwear industry. With the help of Nike, Bryant built a brand based on cutting ...

NEEDLESS to say, when it comes to one's sock game, comfort and style are top priority. That doesn't mean you always have to splurge on a nice pair to rock with your extensive sneaker investment. Work ...

A new breed of fitness equipment uses your phone to help track performance in your favorite sports, including running, soccer (football), tennis, basketball, baseball and golf. Jessica Dolcourt VP, ...

The competitive basketball sock business has led to a new sponsorship deal for the NBA, as the league will announce Monday that Stance will be its official sock and that all players will wear the ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? Let's call it: Of all the workout gear you own, there's one item that can make ...

Yarn. When used traditionally, yarn creates a mundane garment null of shape or function. But when technology is infused with yarn’s properties, garments take shape, mold and develop specific functions ...

Having a trusty, reliable pair (or multiple pairs) of socks is of the utmost importance for having a successful workout. You might not think so, but when you try a pair of athletic socks designed ...

A pair of socks is a pair of socks is a pair of socks. Right? Not anymore. Even a pair of socks have technology that can improve athletic performance now. If you’re not familiar with Nike Elite ...