Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

A staggering 129 million Americans have at least one major chronic disease—and 90% of our $4.1 trillion in annual health care spending goes toward treating these physical and mental-health conditions.

Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...