Behr has released its 2026 Color of the Year, and while many designers are loving it, there are some who are not sure of the ...

"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...

You know that wearing dark-colored clothing in the sun attracts heat, while lighter colors help reflect sunlight. The same is true for your home’s exterior paint. In fact, darker-colored homes absorb ...

"People have been using blues and greens for several years, and this is really that intersection of both of them," Erika Woelfel, vice president of color and creative services tells PEOPLE Sonal Dutt ...

Behr Paint Company Announces Its 2025 Exterior Stain Colour of the Year: Cedar - a warm, earthy hue inspired by the natural tones of cedarwood. Behr Paint Company Reveals Its Second Annual Curb Appeal ...

The announcement comes as 76% of Canadian homeowners plan to tackle exterior home renovations in 2025, according to a new study by Behr 1 “As the spring season turns consumer attention to outdoor ...

When selling your home, exterior paint color (and curb appeal as a whole) plays a big factor in resale value. “Ever heard ‘don’t judge a book by its cover?’” Realtor Jessica Lingscheit of The Somerday ...

Behr Paint is seeking to hire a "Color Explorer," according to a press release shared with Marketing Dive. One person will be awarded travel costs plus a $10,000 stipend to search across the U.S. and ...