"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...

"People have been using blues and greens for several years, and this is really that intersection of both of them," Erika Woelfel, vice president of color and creative services tells PEOPLE Sonal Dutt ...

SANTA ANA, Calif., July 30, 2025 /PRNewswire/ -- Today, Behr Paint Company unveils Hidden Gem (N430-6A) as its 2026 Color of the Year—a smoky jade that uncovers exceptional beauty in every space. This ...

Behr Paint Company recently announced its 2025 Color of the Year: Rumors, a deep and dynamic ruby red that empowers DIYers, designers and paint professionals to create impactful color moments. In fact ...

We’ve seen terms like soft life and quiet luxury circulate on social media all year. While those phrases can be designated for lifestyle choices mainly in health, wellness, and fashion realms, they ...

Behr Process Corp. in Santa Ana is running a new 30-second TV spot, “Upstairs/Downstairs,” to promote its Marquee Interior Paint & Primer. The ad, created by the ...

Behr Paint is seeking to hire a "Color Explorer," according to a press release shared with Marketing Dive. One person will be awarded travel costs plus a $10,000 stipend to search across the U.S. and ...

Choosing paint colors is hard enough, but these days consumers have to decide among dozens of paint brands, plus different quality levels within those brands. And then there’s price. Will paying $100 ...