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One key to efficient data analysis of big data is to do the computations where the data lives. In some cases, that means running R, Python, Java, or Scala programs in a database such as SQL Server or ...

The new managed functions will let enterprises apply LLM reasoning to structured and unstructured data directly in SQL, eliminating prompt tuning and external tools.

Google's new product changes add another valuable business intelligence integration in the marketplace. The best business solutions are like Jenga pieces — you need the right pieces to hold the stack ...

Google today announced a big update to BigQuery, its service for quickly analyzing large amounts of data. The company has added new features that let users work in real-time, query subsets of the ...

Editor's note: The author, Pierre DeBois, will be speaking at next month's CMSWire Connect conference in Austin, Texas, on the subject of migrating from Universal Analytics to Google Analytics 4.