Bing Ads is giving advertisers the ability to set their own specific targets and track progress toward those targets. Using Bing’s new AI-powered ‘Performance Targets’ advertisers can set targets on ...

Bing Ads has rolled out Maximize Clicks to all accounts globally. It first introduced the automated bidding strategy in 2017. How does it work? With the Maximize Clicks strategy, the system will ...

A “Browse” action extension example in a Bing desktop ad. Bing rolled out a brand new ad extension this week called action extensions. They’re available globally in all supported languages. Here’s a ...

SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal Bing Ads has expanded its support for language targeting with the ability to target multiple languages at the campaign level.

So far, the ads that show up for users come in the form of a linked citation, along with additional links in a "Learn More" section below Bing's response to their query. In the future, Microsoft could ...

Microsoft has spent a lot of time and energy over the last few months adding generative AI features to all its products, particularly its long-standing, long-struggling Bing search engine. And now the ...

Say hello to Microsoft Advertising. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. In a change that mostly affects marketers, Microsoft has ...