Bing Ads has introduced app install ads in a pilot program for all US advertisers. App install ads are ads which encourage searchers to install apps on their mobile devices. The ad format, which is ...

Bing Ads has launched a test for app install ads in the US. The search ads link directly to an app’s download page on either Apple’s App Store or Google Play, store depending on the device the user is ...

Earlier this week, Microsoft launched its new AI-powered Bing search engine in collaboration with OpenAI, the team behind ChatGPT. Microsoft says that the next-generation OpenAI model it uses is ...