The cost per click (CPC) on U.S. AdWords text ads rose on average of 26% across nine major industry categories between 2012 and 2014, per new research from AdGooroo. The Kantar Media company's data ...

Voice search is reshaping how people search online. Two years ago, one of my agency's clients noticed that their mobile traffic was climbing, but their conversion rates weren't. Digging deeper, we ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...